Archive for September, 2010


Beyond Payback


There is an excellent anthology of non-fiction works called The New Kings of Nonfiction, edited by Ira Glass of NPR, with wonderful writings by literary luminaries (i.e. Susan Orlean, Malcolm Gladwell, David  Foster Wallace).  One of the stories is called “Six Degrees of Lois Weisberg” by Malcolm Gladwell (of Blink and Outliers fame) and is a fascinating look at how certain people have a natural gift for networking.

My wife is one of these special individuals, who has a gift for remembering names and a natural, easy charisma that (unless they have a heart made of quartz) people like her right away.  She is also a gifted textile designer, who draws inspiration from nature to create the most beautiful soft furnishings with her company, Beyond Living. [Editor’s Note: Jack may be a bit biased, but they really are awesome.] 

She does not have any enemies, and always prefers to stay positive when faced with difficulties.  (This is the same woman that carried three babies in her belly with a smile on her face the entire time.)  But if you cross her, then watch out.  It is a grave error to mistake her kindness for weakness, as you will see in the letter below that she wrote to all her clients and business associates. 

Dear Valued Client,

I am writing to inform you of something unusual which has happened to us.

We recently learned that an interior design firm for a hotel project was presented a design by Silk Avenue Thailand, which was actually copied from Beyond Living. Not only has this company been counterfeiting our design, they have been claiming that their raw material is superior to ours (i.e. that they use a specially coated stain-resistant chenille thread), which is questionable.

Furthermore, Silk Avenue Thailand has also been claiming that we have subcontracted our production of soft furnishings to them, implying that we cannot produce items in time. This has never happened, as we do all our own production work and always meet our target delivery date.

I have never encountered such behavior before. At Beyond Living we believe in positive networking, even with direct competitors, because at the end of the day there is room for many companies in our industry to find their own niche. We never enjoy being negative, but in this case I feel it is necessary to speak out against these malicious acts that go far beyond fair competition. Silk Avenue Thailand has not only copied our design, they are attempting to tarnish our good name, which we have worked very hard to achieve.

For almost ten years, Beyond Living has built a strong reputation for supplying products for the retail market, as well as for five-star hotels throughout Thailand and around the world. We love what we do, and work extremely hard not only to create unique designs to please our clients, but also to ensure efficient service and timely delivery.

Our designs are our intellectual property, and we strongly believe no one can produce them as well as we can ourselves. We welcome you to come visit our factory anytime to see for yourself, or ask our many repeat customers how they feel about working with Beyond Living.

Thank you for your time and kind consideration.

With Best Regards,

Ploenchan Vinyaratn (Mook)

Design Director and Owner

Beyond Living Co., Ltd.

Silk Avenue, you messed with the wrong girl.  A shitstorm is coming your way.

Begin: Operation Carpet Bomb.